Learning Outcomes

Introduction to AI Marketing

AI Tools for Marketing

AI in Search Engine Optimisation (SEO) and Industry Applications

AI for Customer Relationship Management (CRM) and Future Trends

Lesson Summary

In this module, you will be introduced to AI marketing. It explores how to integrate artificial intelligence into modern strategies. You will learn to leverage AI for consumer analysis, optimise campaigns, and personalise experiences. You will also gain practical skills in using AI tools to enhance marketing strategies.

AI Marketing - Assessment

In this free online course,  learn to leverage on recent AI technologies in building effective marketing strategies.

AI Marketing

AI Marketing explores integrating artificial intelligence into modern strategies. Learn to leverage AI for consumer analysis, optimise campaigns, and personalise experiences. This course covers machine learning, chatbots, and ethical considerations. Gain practical insights into AI's transformative impact on market research, segmentation, and the dynamic landscape of digital marketing, providing a skill set for capitalising on AI for marketing.

[2025] 300+ Free Digital Marketing Certificates & Badges

10 Best Go (Golang) Courses for 2025

The Day MOOCs Truly Died: Coursera’s Preview Mode Kills Free Learning

2000+ Free Developer and IT Certifications

freeCodeCamp’s Responsive Web Design (Free) Certification Is Out of Beta

Inside the Coursera-Udemy Deal: Three Bids, Two Years and a Rival Suitor

8 Best Crochet Courses for 2025: Practical, Enriching, Creative

7 Best Reverse Engineering Courses for 2025

Udemy’s Fourth Leadership Exit of 2025: CMO Genefa Murphy Resigns

Coursera’s New Deal with Google Could Cost the Company Millions

900+ Open University Free Certificates

Black Friday 2024: 50+ Online Learning Deals

9 Best Quilting Courses for 2026: Turn Fabric Scraps Into Heirlooms

DeepLearning.AI to Cross $100M in Sales on Coursera

10 Best Assembly Language Courses for 2025: Bare-Metal Programming

15 Best Lisp Courses for 2025